X-Rite Photo @ NY Film Academy Tools of the Trade
by Sandra Kehoe – March 19th, 2015
X-Rite Photo recently participated in the B&H EDU Tools of the Trade event at the New York Film Academy in Downtown Manhattan. It was a great opportunity to meet all these creative young students who are studying a wide variety of photography and film disciplines. Many of them were familiar with camera profiling and monitor calibration and have learned about the importance of color management and printer profiling in their digital photography classes.
We demonstrated for the students how easy it is to calibrate their computer monitors and laptops using the X-Rite ColorMunki Display and i1Display Pro so they can view and edit their images in accurate colors. We also showed them how to profile their mobile devices using the ColorTRUE APP. This was something new to many of them and it really grabbed their attention. In our on-the-go, photography-filled world, mobile devices have become one of the most important ways for displaying and sharing our images, but their color accuracy is not perfect. ColorTRUE is the super simple way for professional, amateur and student color perfectionists alike to get unrivaled color accuracy on their mobile devices.
Typically, tablets and phones will display images in the smallest color space like sRGB. This means an image that’s been processed in a much larger color space, like ProPhoto RGB or Adobe 98 doesn’t display all the colors accurately and images can looked washed out and less vibrant. For photography students who often show their image portfolios on their laptop or mobile devices, it’s really important to be able to profile their tablet and phone screens so the images look as good and as accurate as they do on their calibrated monitors and laptops.
There were plenty of smiles from the winners of our i1Display Pro and a ColorChecker Passport giveaways at the end of the day.
Winner of an i1Display Pro was NYFA Photography student Daniel Raposo.
NYFA Cinematography faculty member, John Foster was the winner of a ColorChecker Classic.