Privacy Policy

Last Updated on March 17, 2011

We respect your privacy, and your email addresses will never be sold or shared with other organizations. You have the option at anytime to remove your name from our mailing list by sending us an email or clicking the “opt-out” link in any correspondence you may receive from us.

This policy discloses the privacy practices X-Rite and all of the professional photographic brands MAC Group represents: Kupo, Benro, Cinevate, Creative Light, Induro, MAC-on-Campus, Mamiya, PocketWizard, Profoto, Sekonic, Tenba, Toyo-View and X-Rite.

X-Rite is not responsible for the content or the privacy policies of Web sites to which it may link.

In this Privacy Policy, you will find the answers to the following questions:

What information does X-Rite gather/track about you?
What does X-Rite do with the information it gathers/tracks?
With whom does X-Rite share the information it gathers/tracks?
How do I opt-out of future mailings if I provided my contact information?
Other information: Compliance with Legal Process.


 

What information does X-Rite gather/track about you?
Registration: During a free registration process during checkout or opt-in to our mailing list, X-Rite requires that you supply a unique e-mail address, and demographic information (country, zip code, interests). You must agree to the terms of our Member Agreement.

Purchases made direct: X-Rite collects for processing, but does not store, your billing and credit card information to enable the purchase of our products. This information will only be shared with third parties who perform tasks required to complete the purchase transaction. Examples of this include fulfilling orders and processing credit card payments.

Contests, Special Offers, Surveys: On occasion, X-Rite also collects additional personal information from subscribers in connection with optional contests or optional special offers. We do not share this information with 3rd parties.

Additionally, X-Rite may collect additional personal information from subscribers in connection with optional surveys. Information that you provide in answer to optional survey questions may be shared, but only in the aggregate, with advertisers and partners unless we notify you at the time of collection.

Cookies: X-Rite employs cookies to recognize you and your access privileges to our brand Web sites, as well as to track site usage. Google’s cookies are used both to track site usage data and for offsite remarketing campaigns (learn more here). You may opt-out of Google’s use of cookies for remarketing by visiting the Google advertising opt-out page.

Banner links in e-mails: We use a proprietary system provided by Lyris (Lyrishq.net) to track metrics during e-mail campaigns. The links in our e-mail messages pass through Lyris’ Web site only to track if an e-mail has been opened or a link clicked on. Please keep in mind we do not have access to any information except whether an e-mail has been opened or clicked on.

IP Addresses: X-Rite logs IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We do not use IP address logs to track your session or your behavior on our site.

Log Files: Log data is only used in aggregate to analyze usage of our Web site.

What does X-Rite do with the information it gathers/tracks?
Statistical Analysis: X-Rite may perform statistical analyses of user behavior in order to measure interest in the various areas of our site (for product development purposes). In this statistical analyses, we will disclose information to third parties only in aggregate form. Personal information about you as an individual subscriber will not be provided to any third party without your consent, except under the circumstances described in Compliance with Legal Process below.

E-Mail: If you provide your e-mail information while requesting literature, during opt-in, purchasing a product, during an event which we are attending and gathering customer data, or while requesting a free promotional item, X-Rite will periodically send you promotional e-mail about services offered by X-Rite and its partners. Additionally, the e-mail address provided by you at registration may be used by X-Rite to ask for participation in user surveys, asking for feedback on the Web site and existing or prospective products and services, as well as information to better understand our users. User surveys greatly help us to improve our Web site, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.

We use e-mail links located in Contact area to allow you to contact us directly with any questions or comments you may have. We will use your e-mail address to respond directly to these questions or comments.

Except as permitted by this policy, X-Rite does not send unsolicited e-mail.

Data Security: To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect the information we collect online.

With whom does X-Rite share the information it gathers/tracks?
ILFORD shares the information it gathers, in aggregate form only, with partners. We will not release personal information about you as an individual to third parties, except under the circumstances described in Compliance with Legal Process below.

How do I opt-out of future mailings if I provided my contact information?
You can request that your name be removed from all future mailings by using the opt-out options included in all e-mail messages.

Compliance with Legal Process
We may disclose personal information if we are required to do so by law, or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use X-Rite; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

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