X-Rite Color Management for Photography | It’s Good to be GREEN!
by Brenda K. Hipsher – June 9th, 2011
I’ve been thinking alot lately about what it means to be “GREEN.” I’m talking about the kind of environmental awareness that keeps me sorting my recyclables from my trash, recycling my paper and cardboard, thinking about the packaging of the products I use, doing my best to reduce waste, reuse, and recycle. I was thinking about the caustic chemicals we used to use in photo labs and all the effort and care it took to properly collect the silver out of the solutions and dispose of them properly. This process is still going on everyday in every lab in the country. We’ve learned a lot about how to be environmentally responsible in the photo industry. I was feeling kinda smug about how far we’ve come… until the ink ran out on my printer.
As I removed the cartridge and placed it in the box in my house where such things wait to be returned to the local office supply store for recycling I thought about how color management solutions from X-Rite really do help reduce waste and contribute to my “GREEN” footprint! From the moment of capture I’m saving time, money, ink and paper. Even if I’m sending to a lab I’m sure that the file I’m sending is robust and printable on the first try. And if I’m printing at home I’m saving time and money by printing one print instead of four pieces of paper covered in ink from those cartridges to get the one that looks right.
Green skin tones and color shifts are generally the color we want to avoid. But “GREEN” is what we’re all interested in when we talk about the environment. So if you’re not using color management solutions by X-Rite today it’s a good day to start. Make sure your color is right from capture to output, every day, every time. In this case, it’s GOOD to be “Green!”
There’s a lot more to come this month on the blog so be sure to follow us on Facebook and Twitter so you’ll see when and what we’re posting. Check out the Webinar page under the Learning tab for the webinar listings this month. Joe Brady will be joined by Juan Pons and Brian Matiash for some new webinars with partners Nik Software and onOne Software. Stay tuned for more from xritephoto.com.
Color Perfectionists Unite!