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X-Rite Coloratti Vincent Versace and the Journey “From Oz to Kansas”


by Brenda K. Hipsher – December 20th, 2012

VincentVersaceX-Rite Coloratti Vincent Versace is a photographer, author, and educator who is passionate about the craft of photography. He is adamant about color management and the absolute necessity of using a color management if we as artists expect to get the vision in our minds onto a print where it can be enjoyed. His new book “From Oz to Kansas” gives you the scoop on converting our images to gorgeous black and white images worthy of the archival ink and paper combinations that we have access to that will ensure our images are enjoyed for generations.

His first book “Welcome to Oz 2.0” has been out for some time and is an update to the original “Welcome to OZ” publication. In it Vincent talks about how to adapt your workflow to serve your vision, making the best of seemingly impossible photographic scenarios, and more. His newest book “From Oz to Kansas” looks at the black and white image and details how to convert digital color images to black and white and why capturing in black and white does not give us the optimal amount of data for our black and white images.

I caught up with Vincent this week to talk about “From Oz to Kansas” and photography, particularly black and white photography, in general. Enjoy just a short audio clip from our conversation below:



Vincent contends that the really “serious” photographers are working in black and white. “The difference between digital and still is that we started in black and white because … it was the thing you could do in your house in print, then we evolved to color, and then we evolved back into black and white,” he said. “What is happening now is that we start in color. We show everything on a computer display, an iPad, an iPod … black and white monitor does not look anywhere near as beautiful as black and white print … The most illusive thing to digital photographers right now is black and white photography.”

“A black and white image has to be a very strong image to withstand removing the distraction of color,” says Vincent, “because what you are left with is just what the image has to say which is why for me a black and white image is not an after thought its always the first thought.” I asked him about “seeing” in black and white. I wanted to know what we’re looking for in the image…the patterns, the structure, the lines, the form?  “I’m looking at a photograph that ‘takes’ me,” he said. “The hardest thing to teach… is you don’t ‘take’ a photograph the photograph takes you. If you can slow yourself down to the point where the journey of the image is not you pulling  it through the lens but it pulling you through the lens it is the emotional power of the lens that will grab you… It is a about the gesture of the image and it is about the emotional moment being such a powerful impulse that it ripped me through the lens. That is actually the more important aspect, I think, of approaching black and white photography, to approaching photography in general, is to not ‘take’ photographs but let them take you.”

Purchase your copy of “From Oz to Kansas” at Acme Educational. CLICK HERE for more info. Give yourself or your favorite photographer the gift of amazing black and white prints in the digital age. You’ll also find Vincent on Kelby Training.com. The end of the world has been cancelled folks to let’s get to work with making art to last for generations to come. Read more at www.versacephotography.com and see the beautiful images of Vincent Versace.

X-Rite Color Perfectionists Unite!Keep  up to date on all the ways you can Stop Guessing and Start Knowing by reading the X-Rite Photo blog. Follow @xritephoto on Twitter, “Like” X-Rite Photo on Facebook, and now check us out on Google +. Let your inner color perfectionist out and start saving time and money with color management solutions from X-Rite.



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