X-Rite Photo Blog
Color Perfectionists Unite!

Color Talk with Mark Wallace


by Brenda K. Hipsher – October 29th, 2013

Coloratti Mark Wallace is serious about color. “Color is an element of composition that I use to bring people’s eye into the photo or to tell a story in a certain way,” he says. Since color is so very important to him he ensures that his digital color workflow is color managed from beginning to end. Enjoy our latest installment of X-Rite Color Talk with Mark Wallace.

Mark begins with a custom camera profile created with the X-Rite ColorChecker Passport. In the video he says it’s “indestructible.” He’s referring to the rugged plastic protective casing that keeps the ColorChecker targets safe from light, moisture, and your finger prints… all of which degrade the color on the targets and render them unreliable. ColorChecker targets are continuous color patches formulated to strictly quality controlled manufacturing by Munsell for X-Rite. It’s very important to care for the targets properly so they will perform well for you.

Mark  presented a live webinar on Friday, November 1, 2013 to kick off X-Rite’s month long celebration of color in digital media, the first annual X-Rite Festival of Color Calibration. Color management begins at capture with custom camera profiles using X-Rite’s ColorChecker Passport and camera calibration software. In this webinar Coloratti Mark Wallace talks about why getting your camera profiled in every lighting condition is important.
Here are some of the things Mark discussed:

  • Creating custom profiles using Adobe Lightroom
  • Creating profiles and using them in Adobe Camera Raw
  • DNG Profile Manager for keeping profiles organized
  • Syncing photos using your custom profile and neutral balance
  • Using ColorChecker Passport for in-camera white balance

X-Rite Color Perfectionists Unite!Mark Wallace uses X-Rite color management solutions for his digital color workflow including the ColorChecker Passport and i1Display Pro. For more of Mark’s photography tips, tutorials, and workshops visit snapfactory.com. Learn how you can stop guessing and start knowing with color management solutions from X-Rite at www.xritephoto.com.

Get the latest news, special offers, webinar notifications and much more by reading the X-Rite Photo Blog and following @xritephoto on Twitter, “Like” X-Rite Photo on Facebook. Now check us out on Google +. Start saving time and money with color management solutions from X-Rite. Visit www.xritephoto.com for information on all color management solutions for video and still photography.

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5 responses to “Color Talk with Mark Wallace”

  1. Hey Mark… thanks for addressing the CCPP technique. There isn’t much as in printed material or a difinitive text content for using this tool effectiviely that O can find and instruction seems to come from videos exclusively.

    I have only had this thing for a couple weeks. And I have been just testing it. The issue I get using the L-478dr for WB firstly is the images are typically under by a stop. USing the photovision target to get the highlight all the way over to the right without clipping and using that for WB, THEN shooting the CCPP has been my workflow.

    CCPP helps by shoing me the blk gray and white values and if any one channel is off. I can also see if there are any color shfts….

    Shooting the CCPP profiles a custom profile for those shots THAT ARE EXPOSED IN THE SAME LIGHT.

    I don’t know if I am using it properly but if I don’t dial in the WB in the PV target first the images are under by a stop…. I am using the exposure profile for my camera in the meter…

    love your webinars..

    vincent (eisen mcdingleburrough)

    • Brenda K. Hipsher says:


      White balance and exposure are two different functions. If you are creating an exposure profile for your camera and meter the exposure should be landing right on. So that should take care of the exposure issue.

      ColorChecker Passport Camera Profiles can only be used in a RAW workflow. When shooting RAW you can do a custom white balance in camera using the white target on your ColorChecker Passport or you can simply choose a white balance in camera that suits your eye on the back of the camera.

      In post production you will create your camera profile for each camera and lighting condition, apply the profile, THEN white balance on the neutral target closest to the white patch on the ColorChecker Classic for total neutral balancing. (Of course you can use the warming and cooling patches on the Enhancment Target as well if you desire a different tone to your photo.)

      If I’ve missed some important bit of information please do let me know and we will try again to answer your questions.
      Brenda K. Hipsher

  2. sorry for being a posting hog, but the SEKONIC version of the CCPP with the gray card in it comes without a serial number in the product and people who don’t have other products will be SOL on the XRITE site to register a product to take advantage of their instructional videos on their products.


  3. Dave Patterson says:

    Mark, or anyone from X•Rite – Is there a way to use my ColorChecker Passport to color balance video footage? I shoot with a Panasonic GH3, and could shoot a still image of my video scene for creating a color profile. I edit video with Premiere Pro and After Effects, and both applications have a wide range of color editing tools. So, I’m wondering if anyone has found an effective use for the ColorChecker Passport for video. Thanks.

    • Brenda K. Hipsher says:

      Hey there Dave! You’ll be very happy to find the information on a couple of videos at http://www.xritevideo.com. Let us know what you think. And we’ll update you when more info becomes available for using X-Rite solutions in video!
      Brenda K. Hipsher

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