X-Rite Photo Blog
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The Art of Creating Living Photography


by Sandra Kehoe – February 17th, 2016

By X-Rite Coloratti Michael Grecco.

As someone who both appreciates and creates still photography and motion footage, I’ve spent a great deal of time thinking of the best ways they might come together. After all, we live in a world of web browsers, mobile devices and moving billboards where still imagery can move and film that is still in places can make the viewer deeply reflective. Living Photography, or Cinemagraphs is just that; it is literally the merging of a still photograph with selective elements of motion footage.

To create a great Living Photograph I actually shoot video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

Cinemagraph by Michael Grecco

Cinemagraph by Michael Grecco

Cinemagraph by Michael Grecco

Cinemagraph by Michael Grecco

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. – Michael Grecco

Michael Grecco is an award winning commercial photographer and Film Director. Michael uses X-Rite professional solutions i1Photo Pro 2 and ColorChecker Passport Video to ensure color accuracy and consistency in his professional workflow.

To learn more about Michael and his work visit www.MichaelGrecco.com


Categories: Color Tip, Coloratti, How-To | Tags: , , , , ,

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