X-Rite Photo Blog
Color Perfectionists Unite!

Making the X-Rite ColorChecker


by Alan Winslow – May 23rd, 2018

Ever wonder how your X-Rite ColorChecker is made? The Munsell Color Company, owned by X-Rite and located in Grand Rapids, Michigan, has been in the business of making color for almost a century. Munsell specializes in  developing and producing physical color standards for a host of industries including government, food product manufacturers, the geology sector, educational institutions, and of course, the entire family of  X-Rite ColorCheckers. For decades Munsell’s goal has been to make easy to use visual color tools to help customers work with and evaluate color more effectively.


“My X-Rite ColorChecker Passport is in my camera bag all the time. I use it both on location and in the studio, knowing that no matter the lighting conditions my images will have accurate color.”  – Katrin Eismann


Take a Tour of the Munsell Color Company

© 2018 Alan Winslow

The Making of the X-Rite ColorChecker

That’s right, Munsell Color Company is where the X-Rite ColorChecker is born. Recently we had the opportunity to take a tour of this incredible facility with Art Schmehling, Munsell’s Business Manager.

Click on the video below to see the incredible attention to detail that goes into manufacturing every single X-Rite ColorChecker solution.

Now for those of you unfamiliar with X-Rite’s ColorChecker solutions, here’s a brief explanation of just a few of ColorChecker solutions.

ColorChecker Classic

The ColorChecker Classic has been the standard for evaluating color and exposure in photography for over 40 years. It’s designed to deliver true-to-life color reproduction so creatives can predict and control how color will look under any illumination. A particularly interesting fact is each of the 24-colors represents the actual color of natural objects. Furthermore each color reflects light just like its real-world counterpart. And this iconic target may be the most photographed object on the planet. This target is used to create custom camera profiles.

“I use the ColorChecker for neutral balancing, profiling camera and light source combinations, and seeing how colors are rendered. In the end, I depend on the ColorChecker as a consistent friend that I know well. It’s the ultimate color reference!” – Tom P. Ashe


ColorChecker Passport Photo

This ColorChecker solution is used to create custom camera profiles and helps reduce your image processing time and improve quality control in your raw or JPEG workflow. Easily capture accurate color, instantly enhance portraits and landscapes, and maintain color control and consistency from capture to edit.


“There’s no excuse for inaccurate color or poorly calibrated equipment.  From camera to monitor to printer, color must be perfect, and none of this happens by accident!  This is why I have the ColorChecker Passport in my bag at all times.  That simple little target makes all the difference in the world.” – Jared Platt


ColorChecker Video

The X-Rite ColorChecker Video is the ideal color chart for your video workflow. This target provides chromatic color chips, skin tone chips and gray reference chips on one side and a spectrally neutral white balance card on the other so you can quickly get consistent color balance, set exposures and match multiple cameras.

ColorChecker Passport Video

The X-Rite ColorChecker Passport Video will get you to a color balanced and consistently neutral place, with ideal camera exposure within your video workflow all in a small compact and durable case. In addition, this  target will enable you to get a better camera-to-camera match. The ColorChecker Passport Video will help reduce your video editing time allowing you to get your creative look faster.


The ColorChecker family of products are the most essential tools that I use for both my photography and video. From capture to post processing, getting the correct white balance and color is critical for my commercial photography. For video, I would be lost without these tools that I use for getting not only correct color but also for accurate exposure particularly when using log and when I need to replicate color profiles of more than one camera. Not only do these tools allow for a smooth workflow they save me a lot of post production timetime.” – Shiv Verma


Other X-Rite targets include the ColorChecker Digital SG target, ColorChecker 18% Gray Balance target, ColorChecker White Balance target, and the ColorChecker Grayscale chart.

In conclusion no matter what your workflow or capture style X-Rite’s color management solutions have, you covered.

To see the full line of X-Rite color management solutions visit that can help you achieve perfect color visit us at X-Ritephoto.


“Getting accurate color, especially when capturing portraits, can be extremely difficult no matter what camera you are using. I always use an X-Rite ColorChecker when shooting portraits so that I know my skin tones are extremely accurate and I have a solid starting point when working up images in the post-processing.” – Michael Clark

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