Exploring Coloratti Joan Boira’s photography studio in Barcelona
by Dave Mobbs – June 4th, 2018
Professional photography is highly competitive, but there are a number of things that photographers can consider to help them stand out in a crowded market. We sat down with Coloratti Joan Boira to hear more about his experience as a professional photographer and learn more about his studio in Barcelona.
Tell us a little bit about yourself and your photography career
Born in Barcelona, I studied picture and sound at the Institut Politècnic Verge of Mercy and specialised in photography at the school Gris Art. After my studies, I worked as an assistant photographer at a studio and for various Spanish magazines. In 2000, I started working at a professional photography store called Arpi, where I specialized in color management. I worked there as a digital photography technician and training manager. Over the last nine years, I have been a photography consultant and freelance photographer at my studio in Barcelona. I specialize in portrait, product, industrial and architecture photography. I am also teaching photography and color management courses at my studio, Casanova Photography and Arpi.
That’s a great catalogue of work, why did you decide to open a photography studio in Barcelona?
I was born in Barcelona and grew up there – it’s a city with outstanding diversity. This makes my job a lot easier as a photographer, as I have various creative options to choose from. I like lots of other cities in Spain but setting up a studio in Barcelona just made sense.
What kit do you currently use in your photography studio?
I am currently working with Nikon cameras, but for a recent job with Trivago I acquired a Sigma lens and I was really impressed! For lighting, I have the Profoto D1, as it is simple and quick to set up. I use it with Nikon Speedlights for outdoor shoots. To profile my camera, I always use the X-Rite ColorChecker Passport. The ColorChecker helps me achieve camera-to-camera match, perfect exposure and allows me to shoot easily in mixed lighting conditions. The combination of three photographic targets and camera calibration software means I can achieve full colour control, from image capture to editing back in the studio.
So, you use the X-Rite ColorChecker Passport, how else do you handle colour in your studio?
At my studio workstations, I use Apple computers with BenQ’s photography monitors. I calibrate my monitors with the X-Rite i1Display Pro. The i1Display Pro incorporates technologically advanced filter and optical solutions to profile monitors and projectors for reliable performance and color accuracy. I am currently testing the X-Rite i1Studio and its new features, which allow me to create Printer Profiling for Black and White, scanner Profiling and even IOS mobile device profiling. I am going to post a full i1Studio review on my blog soon.
Can you tell us about a time when color management has improved a session in your studio?
My obsession with light and colour has led me to look into color management in great depth. It’s the only way to represent an image that I have imagined in my head. In my photographic specialities, the most important thing is to convey feelings or create an atmosphere. Precise color and lighting help me change the image characteristics according to the feelings I want to get across. I am currently working on several personal projects where the atmosphere is central to the photographs, but you’ll have to wait to see the results!
Finally, what advice would you give to people looking to set up a photography studio?
Firstly, I would recommend choosing an area of photography to specialise in. This will help you distinguish yourself in a crowded market. Not only will this help you focus on developing specific skills, but it will also help you decide the amount of studio space you will need.
Secondly, you will need to invest in the right equipment and this has to be your principal investment. One of the most important pieces of kit will be your camera, and it needs to be able to capture photographs as requested by your clients. Following this, you need to purchase color management tools, lighting and monitors to suit your chosen area of specialisation.
Finally, I would suggest building a portfolio that is weighted towards your area of specialisation. You’ll need to convince potential clients that you have the skills and experience to deliver the job!