X-Rite Photo Blog
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Archive for the 'New Products' category


Introducing the Latest Additions to our ColorChecker Family!

by Dave Mobbs – June 18th, 2019

Can you believe it’s been over 40 years since the original ColorChecker Classic was created? Since then the Classic has been instrumental in helping photographers and filmmakers ensure that their color is perfect from the moment they capture the image.… Read more

Introducing X-Rite ColorChecker Passport Photo 2

by Brenda K. Hipsher – April 24th, 2019

X-Rite Announces ColorChecker Passport Photo 2 and ColorChecker Camera Calibration Software 2.0 for Camera ICC Profiles Now includes 18% gray target and updated software to create custom ICC Camera Profiles for Capture One Pro users; plus, added support for ColorChecker Digital… Read more

X-Rite Announces the New ColorChecker Video XL

by Brenda K. Hipsher – September 10th, 2018

X-Rite ColorChecker Video XL is an extra-large reference target to speed up color correction and save hours in post-production for filmmakers, DITs, editors and colorists. Grand Rapids, Michigan, September 10, 2018 – X-Rite Incorporated, the world leader in color management… Read more

Free Webinar: Color as a Storytelling Tool and Video Workflow.

by Sandra Kehoe – November 9th, 2015

Emmy Award win­ning Visual Sto­ry­teller, Tech­nol­ogy Con­sul­tant and Edu­ca­tor, Eduardo Angel shares great insights for color as a storytelling tool and video workflow. Eduardo addresses why color consistency is so essential when shooting motion and discusses the many challenges for… Read more

X-Rite Introduces ColorChecker Video & ColorChecker Passport Video

by Sandra Kehoe – October 22nd, 2015

X-Rite Pantone introduces ColorChecker Targets for VIDEO! X-Rite has long been a provider of color management solutions for the still photographer. As the digital revolution continues we are expanding into the world of professional video with the NEW ColorChecker Video and ColorChecker… Read more

X-Rite ColorTRUE Aware SDK Now Available

by Brenda K. Hipsher – April 8th, 2014

ColorTRUE™ Aware SDK (Software Developers Kit) for Apple iOS and Google Android platforms has just been released. ColorTRUE Aware SDK provides mobile app developers the ability to deliver accurate color to their app utilizing the profile created with the X-Rite… Read more

ColorTRUE White Point Setting

by Brenda K. Hipsher – March 21st, 2014

One critical option for matching desktop and mobile device is the white point setting on both devices. ColorTRUE allows you to set white point.… Read more

ColorTRUE Ambient Light Compensation

by Brenda K. Hipsher – March 19th, 2014

The wonderful thing about iPads, tablets, and mobile devices in general is the fact that we can easily take them with us anywhere. We use them on the sofa watching television, in coffee shops, restaurants, parks… you name it. We… Read more

X-Rite ColorTRUE Color Management for iPads, Tablets, Smartphones

by Brenda K. Hipsher – March 17th, 2014

Color Perfection for Mobile Devices with NEW ColorTRUE. X-Rite has just announced the release of ColorTRUE, a color calibration app for mobile devices. … Read more

X-Rite ColorMunki Smile

Amazingly Simple Monitor Calibration | X-Rite ColorMunki Smile

by Brenda K. Hipsher – September 24th, 2012

X-Rite ColorMunki Smile , amazingly simple monitor calibration, was introduced at Photokina 2012 in Cologne, Germany. X-Rite Display Solutions Product Manager Steve Rankin shows Photokina TV just how easy it is to get accurate color from your monitor. This short… Read more

X-Rite ColorMunki Smile at Photokina

All Smiles at Photokina | ColorMunki Smiles Lights Up X-Rite Stand

by Brenda K. Hipsher – September 22nd, 2012

Coloratti Jens Petersen has been busy all week at the X-Rite stand in hall 4.1 at Photokina in Cologne, Germany. Everyday he has bee taking photos of smiles and making lots of other people smile celebrating the introduction of the… Read more

X-Rite Color Munki Smile

X-Rite ColorMunki Smile at Photokina 2012 | New Entry-Level Color Calibration Solution

by Brenda K. Hipsher – September 18th, 2012

X-Rite announces today a new addition to the ColorMunki family of color calibration solutions – the ColorMunki Smile. Ideal for photo hobbyists, design enthusiasts, gamers and any other users looking for the easiest way to color correct their computer monitors,… Read more